'Game On': Elon Musk's Twitter Successor Gears Up To Tackle Zuckerberg's 'Secret' Instagram Project - Meta Platforms (NASDAQ:META)

As Meta Platforms Inc. META gears up to launch its Twitter rival, Elon Musk’s successor Linda Yaccarino has accepted the challenge with a resounding battle cry.

What Happened: On Sunday, Yaccarino, the new CEO of Twitter, responded to a news report about Meta’s soon-to-launch decentralized text-based social media platform, codenamed “P92” and now goes with the name “Barcelona.”

The microblogging site’s new chief appeared ready for some competition by the Mark Zuckerberg-led company and responded with just two words, “Game on!”

The article in question Yaccarino quote tweeted was about Meta-owned Instagram preparing to launch its decentralized social network in the summer of this year. Meta reportedly shared some screenshots of the new app with a limited number of creators, including Lia Haberman.

Yaccarino was previously the chairman of global advertising and partnership at Comcast Corporation’s NBCUniversal. She played a crucial role in launching the ad-supported streaming service Peacock.

Why It’s Important: Before Yaccarino, Musk also took some potshots at Meta’s Twitter rival. The tech billionaire, who acquired Twitter in October 2022 for $44 billion, mocked Zuckerberg for considering launching a rival and called him a “copy cat.”

In December 2022, it was first reported that Meta was scheming to take away Twitter’s “bread and butter.”

Previously, social media consultant Matt Navarra stated that Meta’s upcoming Twitter rival would function as a standalone app but would be integrated with Instagram.

Simply put, users will be able to keep their existing handles and passwords. Users’ followers will also receive a notification to follow them on “Barcelona.”

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