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Bed Bath & Beyond is an established company that has been in the business for decades. Recently, it filed for a Chapter 11 bankruptcy. After analysis, we found that there’s an e-commerce company that aided in the brand’s collapse—surprisingly, it isn’t Amazon.
Bed Bath & Beyond’s fall provides a number of lessons for third-party marketplace sellers, especially because their shortage helped push the brand to bankruptcy. |
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One of the popular Amazon top terms this week is "rhodiola tincture," which has seen a significant increase in sales from 14 units per day to 90 units per day in the last two weeks.
This surge in sales is likely due to a popular TikTok video that claims that Rhodiola rosea can help boost energy levels caused by hormonal issues, mood disorders, and chronic fatigue syndrome.
It is not uncommon for social media trends to influence consumer behavior, particularly when it comes to health and wellness products. The popularity of the TikTok video has likely contributed to the increased sales of this product on Amazon. |
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Google’s Q1 2023 Earnings Report |
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Amidst layoffs and the push for more cost-cutting measures, Alphabet’s most recent quarterly financial results showed a 3 percent increase in total revenues, amounting to $69.8 billion. This exceeded Wall Street’s forecast of $68.9 billion.
This number could have been higher, but it was dragged by Youtube’s advertising revenue which has been declining for the third quarter in a row. It declined 2.6% YoY in the last quarter despite its efforts in pushing for Youtube Shorts, a short-video format that mimics TikTok’s content.
Google’s CEO, Sundar Pichai, claims the results are evident of a renewed “momentum” in the business, putting emphasis on the company’s continued innovation and investment, particularly in the field of artificial intelligence. |
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Shopify Launches Fully Integrated Accounts Payable Solution |
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The company is aiming for a fully integrated accounts payable solution for its US merchants after numerous requests for money movement capabilities, especially from smaller sellers.
With this new system in place, Shopify will also benefit from the insights generated, including merchants’ spending behavior. The feature is free, but there may be “minimal fees” imposed, depending on the payment method. |
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Don’t Forget About Your Trip to Florida |
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In less than two weeks, the most dedicated e-commerce entrepreneurs will gather at the annual Sellers Summit in Florida—and you better not miss it.
The 3-day intense e-commerce workshop will leave you full of ideas on how to improve your business. Tickets are deliberately limited to include just around 200 entrepreneurs to keep everyone engaged.
And if you’re already making at least $250,000 in revenue, you also have the option to join the special private mastermind.
Mark your calendar: May 23 to 25 in Fort Lauderdale, Florida
Here’s a special discounted offer for you. |
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