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Returning items has become easier and more convenient as marketplaces implement buyer-centric systems to help improve customer experience. However, if you’re a business owner who will be affected by the number of returns (especially with the new Amazon labeling system), it’s important to have a second chance to remedy your buyer’s issues with the products.
Enter OnSite Support.
If you’re enrolled in the program, a “Get Product Support” button is activated to serve as an option for buyers who want to discuss product concerns with you before they even initiate a return. This way, you can provide them with the information they need to operate or use your products properly so you can halt preventable returns. |
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Alibaba Will Be Split Into 6 Units |
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It finally happened.
Chinese e-commerce giant Alibaba Group announced it will become a holding company with six different units:
- Cloud Intelligence Group
- Taobao Tmall Commerce Group
- Local Services Group
- Cainiao Smart Logistics Group
- Global Digital Commerce Group, and
- Digital Media and Entertainment Group
Out of the six, five are expected to go public, except its e-commerce unit Taobao which will remain wholly owned by Alibaba.
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For years, the Chinese government has been scrutinizing Big Tech in China, wiping off more than $1 trillion from its biggest companies. The decision to split helps Alibaba earn brownie points with the government, and investors seem to be happy about it. Its Hong Kong shares surged 16.3% this week, while it soared to 14% in the US.
Other Big Tech companies may follow suit. The Federal Trade Commission in the US may take this news as a positive sign to split giants like Amazon into multiple units. There hasn’t been a shortage of similar suggestions in recent years, and with the FTC’s planned antitrust cases moving into action phase, it’s highly likely this issue will resurface. |
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More Transparent Google Ads |
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Google has recently announced the launch of its new Ads Transparency Center, a database that keeps track of past ads run by verified advertisers. This allows users to determine other ads the advertiser has run, which ads were shown in a certain region, and the last date an ad ran. The data covers ads shown on Search, Youtube, and Display.
Users can also customize their preferences using the Center. They will essentially tell Google which brands they want to see more ads of and which ones they don’t like. There’s even an option to turn off personalized ads. Of course, this doesn’t mean that users won’t be seeing any more ads. It’s just that the ads they do see are not based on their search data.
The company has recently reported a 3.6% drop in their ads revenue, and giving users the ability to tweak settings according to their preferences might help boost its numbers. If enough people do so, advertisers and brand owners should concentrate less on their ad budget and focus more on improving customer experience. |
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Ed Rosenberg to Plead Guilty to Bribing Amazon Employees |
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In 2020, we reported about the charges filed against a few of the biggest names in the Amazon seller community for numerous crimes, including bribery, fake reviews, and sabotaging competitors’ listings.
One of the personalities involved was Ed Rosenberg who runs the law firm Amazon Sellers Group. Now, years later, Rosenberg admits to the charges and will plead guilty to bribing Amazon employees to help his clients.
He made a public admission via LinkedIn, saying that he obtained and used “Amazon’s internal annotations—Amazon’s private property—to learn the reasons for sellers’ suspensions, in order to assist them in getting reinstated, if possible.” He also disavowed previous public statements he made about the case. Rosenberg discouraged others from following in his footsteps and committing the same misconduct. |
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Claiming the #4 spot on today's list of top movers and achieving record-breaking sales is "Amazon outlet stores." Amazon’s Outlet Store is a specialized shopping section on Amazon that features an extensive range of products that have been labeled as overstocked and are available at significantly discounted prices compared to the regular site. While it is open to all customers, many shoppers aren't even aware of its existence.
Within a few days, the popularity and demand for products related to this keyword surged, resulting in a daily sale of 820 units. |
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Walmart Lays Hundreds of Workers Off E-Commerce Arm |
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In a statement, Walmart said the workforce adjustment was done in order “to better prepare for the future needs of customers.” One of the reasons why fewer workers are needed in the subject facilities is the increased level of automation after the company heavily invested on its e-commerce fulfillment network during the pandemic. The workers will be paid for 90 days and are eligible to apply in other Walmart facilities that need the manpower.
CEO Doug McMillon says the company will continue to invest in more automation in the future, which can lead to more layoffs but may result in a better experience for customers. |
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