ResearchBlogEcommerce

The Complete List of Amazon FBA Aggregators & Rollups in 2024

What are FBA Rollups and Which Ones Want to Buy Your Amazon Business?

One of the fads that took off during the COVID-induced ecommerce boom of 2020-2022 were FBA Aggregators/Rollups. These companies sought to consolidate many ecommerce brands under one company, achieve huge economies of scale, and then (hopefully) go public at some crazy valuation.

Now despite a lot of predictable hiccups in executing this business model, FBA rollups and aggregators continue to exist. In this article we'll review what exactly FBA aggregators are, who they are and who is and isn't still around.

Related Listening: Episode 364: The Controversy Behind the FBA Rollup Strategy

Complete List of Amazon FBA Aggregators

There are countless rollups out there but we’ve compiled a list of some of the most popular Amazon FBA Rollups in the table below:

NameDate FoundedLocatedFunding# Of BrandsExample Brands
10club2021India$40.1M4MyNew Born
Skudgear

Kraft Seeds
Aurion
Accel Club2020USUnrevealedUnknownUnknown
Acquco2020US$160MUnkownUltra Clarity Cables
Alpha Rock Capital2017USUnrevealed8Unknown
Altacrest Capital2017USUnrevealed4Big Blanket Co Barton Watch Brands
Corganics
Big Dot of Happiness
Aterian2014USUnrevealed14Healing Solution
Aussie Health Co
Squatty Potty

RIF6
Benitago Group2016US$380M10Supportiback
Berlin Brands Group2005Germany$1B45+Klarstein
Capital Sport
s
Au
na
Blumfeldt
Boosted Commerce2019US$137M17Simplied Skin
Spark Ink
Bloom Kran
s
Purethentic Naturals
Branded2020France$150M25Puracy
Un Air d'Antan
Cap Hill Brands2020US$250M35Unknown
D1 Brands2020US$123UnknownUnknown
Dragonfly Commerce2019US$500UnknownUnknown
Dwarfs.io2021Netherland$67.5MUnknownCofaro
eBrands2020Finland$50M20Unknown
Elevate Brands2017US$590M32Unknown
Excite Foundry2020UKUnrevealedUnknownUnknown
Fortunet2018IsraelUnrevealedUnknownUnknown
Forum Brands2020US$127MUnknownUnknown
Foundry Brands2021US$100MUnknownUnknown
Flummox2021Switzerland$13MUnknownUnknown
GOJA2009USUnrevealed12Chambong
Seeko
Tiretek
Cubefit
GlobalBees2021India$290.7M46The Butternut Company
Mush
Absorbi
a
The Better Home
G.O.A.T. Brand Labs2021India$86M15The Label Life
Smarter Shelter

The Label Life
Petcrux
Gravitiq2021UK$55MUnknownUnknown
Greenhaus2020USUnrevealedUnknown
Aether Auto


Rocket Pure


Effective Nutra
Growve2018US$400M30Fruily
Heroes2020UK$265MUnknownUnknown
HeyDay2020US$800MUnknownUnknown
Inflection BrandsUnknownUnkownUnrevealedUnknownUnknown
Intrinsic2021US$115M Unknown Unknown
LIGHTHEART2019Canada$6.8M8Bluewater
Novobind
Damon
ChatterHight
Mantaro Brands2021GermanyUnrevealed4Kleiner Fuchs
Trreebox
Nation of Strong Helperfect
Mantaro Capital2020CanadaUnrevealedUnknownUnknown
Marketplace PowerBrands2020GermanyUnrevealedUnknownUnknown
Mensa Brands2021India$218M26Bonkids
Priyaasi
Karagiri Pebble
Merama2020Mexico$385M20Unknown
Merx Brands2020GermanyUnrevealedUnknownUnknown
Moonshot Brands2021US$180M9WOD Nation
La Scoota
Magneto Boards
Olsam Group2020UK$165M8Powr
Elvire
Kitzini
Peak Coffee
One Retail Group2013UKUnrevealed8ProBreeze
The Body Source
Active Era
Cosi Home
Opontia2021United Arab Emirates$64MUnknownNOVIMED
Perch2019US$908.8M100Prextex
Satina

Cali White
Magic Sleepsuit
Profound Commerce2019US$53MUnknownColorit
FE active
Go Hiks
Yarna
Rainforest2021Singapore$100MUnknownUnknown
Razor Group2020Germany$984.7M200+Happypo
Effekt Manufaktur
Happypo
The Gym Keg
SavitarUnknownSpainUnrevealedUnknownUnknown
Scythia2020UKUnrevealedUnknownUnknown
SellerX2020Germany$765.6MUnknownTCA
eSpring
Bliss n’ Baby
Sorfeo2020USUnrevealed12AirSquares
Sorfeo Signs
Blue Zoca
Pureport
Stryze Group2020Germany$100M16Barista Moments
Bella & Balu

Gourmesso
High Pulse
Suma Brands2020US$150MUnknownUnknown
TCM Digital2016Israel$28M20Bamboogaloo
Contagious Toy
s
VinoBra
vo
Lensball
Telos Brands2021US$2.1MUnknownUnknown
The Fortia Groups2021IrelandUnrevealedUnknownTHEHEALTHYDOGCO
BeLive
UpwardBaby

The Mothership2020UK$16MUnknownCASE4LIFE
JOINTSURE
Thrasio2018US$3.4B100Sdara Skincare
Vybe Perscussion
TrailBuddy
Cloud massage
UmbrellaFund2019USUnrevealed22Parte Favors
Your Dream Party Shop
Little More
Manofmen
Una Brands2020Singapore$100M7ErgoTune
Bellafort
e
EverDesk

Heavenluxe
Unybrands2020US$450MUnknownUnknown
Win Brands Group2017USA$50M6Gravity Blanket
Qalo
Love Your Melon
Homesick Candles
Wonder Brands2020Mexico$20M9Manna
Eir NYC
Deboer
Bamboozle
Yaba2020Spain$85MUnknownUnknown

List of FBA Aggregators That Are Bankrupt or No Longer Acquiring (Updated 2024) 

Since 2023, numerous  Amazon aggregator firms have either shifted focus from this business model or have been acquired or ceased operations altogether. This was highlighted by Thrasio's (once one of the leading FBA rollups) bankruptcy in late 2023.  Based on our data, here's the list of FBA aggregators that are either no longer in business or no longer acquiring businesses:

NameDate FoundedLocatedSituation
Boopos2021SpainTransitioned to a new business model
Diverge Group2020UKTransitioned to a new business model
Factory142018LuxembourgAcquired by Razor Group
Flywheel CommerceUnknownUSAcquired by Olsam Group
Inflection Brands2019USTransitioned to a new business model
Orange Brands2020GermanyAcquired by Berlin Brands Group
Tapuya Brands2021USAcquired by Pilot Wave Holdings
Thirstii2019GermanyAcquired by Thrasio
Valoreo2020MexicoAcquired by Razor Group
Zeelos2021GermanyNo longer acquiring

What’s an Amazon FBA Aggregator /Acquirer/Rollup?

An Amazon aggregator, rollup, or acquirer are all the same thing.

Amazon FBA Aggregators or are a group of investors that are interested in buying multiple Amazon FBA businesses and trying to both exploit economies of scale by bringing them all together and also capitalizing on low-selling multiples while also (hopefully) being able to list on public markets at high multiples. To give an example, most Amazon businesses typically sell at a 2-3.5x multiple (a multiple of their earnings) while companies listed on public stock markets can typically see valuations of 10x-50x (to give an example, Meta has a P/E ratio of about 30x). In other words, rollups we're looking to execute on valuation-arbitrage. 

Amazon FBA aggregator

Entrepreneurs have always talked of selling their e-commerce company at some point in their business journey. If you don’t know how to start we recommend you to read our guide on How to Sell Your Ecommerce Company For Top Dollar.

What is an Amazon FBA Aggregator / Acquirer Looking for?

Despite the changing market for FBA rollups, many are still acquiring. So what exactly are they looking to buy? Each Amazon FBA Business Acquirers has its own criteria, but there are some general requirements that everyone will have to follow, such as:

  • Private Labeled Products: You sell your own branded products – most rollups aren’t looking for retail arbitragers or drop shippers.
  • Profits & Margins: Ultimately, aggregators are looking for profits. If your brand isn't profitable there'll be very limited interest from any buyer. Rollups also prefer strong margins – some will require a minimum of 15% net margins and some will be agreed with 10% net margins.
  • Brand Registry: You have registered under Brand Registry your trademarks, i.e. you have a defensible brand.
  • Sales: depending on the acquirer, some will ask you a minimum of 80% of sales through Amazon and some others will ask you a minimum of 30%. It’s one case where diversification isn’t always a selling point.
  • Amazon Fulfilment (FBA): Many sellers are still merchant fulfilled but the majority of rollups are looking to avoid brands that rely on in-house logistics. Being part of the Fulfilled by Amazon program will be one of the strong points of valuation since most of the acquirers don’t want to deal with logistics services and because of the simple reason that your product/s will have Prime status.
  • No Black Hat Tactics: If you have made a deal with the devil that may result in the deactivation of your account, no acquirers will want to have to do with it.
  • Not a fad: acquirers want a forward-looking business, nothing short-lived. Acquirers are looking for businesses and products that have a great scope that sells today and tomorrow.

Have you sold your ecommerce business to any Amazon FBA acquirer? How was your experience? Tell us about it in the comments section below.

Helena Fernandez Morano

I'm proud to be part of an amazing group of talented political scientists who never shy away from blazing new trails, especially in uncertain times. Outside of my work in this field, I delve into the fascinating world of eCommerce. I'm always eager to join projects with scope, where I can team up with people who inspire me.

Related Articles

4 Comments

  1. Hi Guys,

    We were hoping to get some direction to an ongoing issue.

    1. We are a New Zealand company (Limited Company)

    2. We will soon be required to get Liability insurance as per Amazon’s policy/requirements

    3. As we are a New Zealand-based company – do you have direction, as to various insurance businesses who would insure us ?

    4. What we have found recently – is that USA – based insurance companies, will only insure us, if we have a US-based LLC + EIN + US-mailing address

    5. As Canadian companies yourselves – maybe you have found insurance businesses that have both met your needs, & maybe ours too !

    Best Regards,
    Charlie. B

    1. Get insurance from a local NZ broker. You’re going to pay through your teeth but you can get it. We did.

  2. Interesting to see how dynamic this industry is. I work with Mantaro Brands, a global aggregator looking to acquire great brands in 2023, can we get included in this list? Thanks

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button