Amazon Considered Ending Private-Label Sales to Appease Regulators
- Company is also offering concessions in Europe on sales data
- Amazon has said house brands account for about 1% of sales
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Amazon.com Inc. has considered abandoning its private-label business as a peace offering to regulators, according to a person familiar with the matter.
The company’s growing set of house brands is at the core of investigations launched by US and European regulators into whether the world’s largest e-commerce company is abusing its market power. Regulators have accused Amazon of using in-house sales data to select best-selling products sold by third-party merchants and then copy them.