Founder @ Growth Habit | Helping Purpose-Driven Coaches Grow Their Business AND Impact | Author of Die Before They Do | Alcohol Free for 10+ Years | 🎧 Ex-DJ/Producer
I was told in a comment yesterday that what I was saying wasn't true for most people on LinkedIn. They were right. I'm not posting for everyone on this platform. When I'm writing, I have a specific person in mind. My goal is to profoundly connect with a certain kind of person that I love to serve and make them feel seen and heard. You should too. The magic of the internet and not needing permission to share your message is anyone can publish. The downside of the internet is that anyone can publish. 😂 It's noisy. The best way to cut through the noise? Deeply getting to know your Dream Clients and being willing say things you know others will disagree with. This is what that looks like: "Are you bugging my house?" "If I wasn't reading this in the feed I'd think you had written it just for me". Both of these are comments I've got on posts. Do you really care about their gender? If they're 27 or 37 years old? Or if they live in Miami, Montréal, or Melbourne? Maybe you do. But imagine the difference if you focused instead on understanding... → What pains they are experiencing → What they are truly afraid of → What they deeply desire → What their values are Someone who highly values efficiency is much different than someone who values creativity instead. And how you'd communicate with each person to make them feel understood changes drastically. So forget what they're writing on their census form, What are they writing in their journal?
Getting to know your ideal client persona and what they truly want has been something I've been working on for some time Robb Gilbear. I heard it said well a week ago. "Sell the after." What does someone want to feel after you've solved their problem? We have to tap into the emotional side of sales, and then whatever we are selling sells itself.
Warren Buffet writes his shareholder letters to his sister, then erases her name and replaces it with shareholders---at least that's the story people tell... Great post Robb--I love the idea of asking "what are they writing in their journal?" Taht cuts all the way through the noise to the honest truth. I'm gonna use that 😍
I love the concept of “what are they writing in their journal” - that really connects with me when most other marketing ideas don’t.
There's something super-hypnotic about this gif, Robb! And bang on, my friend. Content should attract AND repel. I love that about content creation. We're kidding ourselves on if we think that we are for EVERYBODY - very few people are! Let's focus on those who 'get' us and not worry about those who don't 💥
Bang on Robb 🎯😁👍
It’s kind of funny that someone who doesn’t find value in your post feels the need to comment and tell you. They could just keep scrolling if it doesn’t apply to them! Good reminder to just keep doing you and the right people will want more Robb
So now I understand, you want me to get inside my dream clients homes and read their journals. Brilliant!
Man, that last question is something I've never really thought of, Robb! Time to steal some journals 😁
Become more interesting than Netflix | Keynote Speaker & Storytelling Coach | Attract your ideal clients and grow your business through the power of storytelling | Host of The Storypowers Podcast
1yRobb, "So forget what they're writing on their census form, What are they writing in their journal?" 🤘 The fact that someone would think we can write for everyone on LinkedIn, jeez, some people 😅